International / No single location · Technology

Amazon in talks to buy AI startup Decart for about $7 billion

Rank: 37
Running: 5h
Updated: 2h ago
Momentum: -16%
Outlets: 6
Regions: 3
Countries: 5
Languages: 4

Bloomberg United States · English 11 Oct, 20:46 UTC

The earliest of 3 English reports

Read it also in עברית (1) · +2 languages

Read at Bloomberg

How it spread

Outlets, by hours since the first article

First outlet: Bloomberg, 11 Oct, 20:46 UTC.
Second country: Singapore, with CNA.
Second region: Asia-Pacific, with CNA.
Fastest hour: +3 outlets from 11 Oct, 23:25 UTC.
Now: 6 outlets.

Where it travelled

The 5 countries whose press covered it, the later a country joined, the more it stands out. Open the live map

The regions

17%67%16%

Americas 1 outlet · 1 country · 17%
Asia-Pacific 4 outlets · 3 countries · 67%
Middle East 1 outlet · 1 country · 16%

First movers

Bloomberg 11 Oct, 20:46 UTC
CNA +30m
The Business Times +1h 5m
Israel Hayom (he) +2h 39m
TBS News Dig +2h 44m

Latest arrivals

United Daily News 11 Oct, 23:42 UTC
TBS News Dig 11 Oct, 23:30 UTC
Israel Hayom (he) 11 Oct, 23:25 UTC
The Business Times 11 Oct, 21:51 UTC
CNA 11 Oct, 21:16 UTC

The figures

Coverage: 6 outlets in 5 countries, across 3 regions, 1 of them trade press. The article links are kept for good for every story that reaches the map. Of the 6 outlets, 1 state-owned, 5 private. A count of countries is not a count of independent press systems.
Countries by region: Americas 1: United States. Asia-Pacific 3: Japan, Singapore, Taiwan. Middle East 1: Israel. The region a country’s press publishes from, as the feed list files it; the outlets that publish from no single country count as one country under International.
Languages: English, Hebrew, Japanese, Chinese.
Timeline: Earliest article Bloomberg, 11 Oct 2026, 20:46 UTC. First seen 11 Oct 2026, 21:20 UTC. Last seen 11 Oct 2026, 23:42 UTC. The earliest article is the earliest claimed publication time among the outlets Loudest reads, a claim rather than an observation and not a record of who broke the story (the data files call it the lead article); first seen is when Loudest first fetched an article of it, from which the running time counts.
Classification: Region International. Topic Technology. Hard news Judged hard news. On the map. Whether the story is hard news under the rule in the methodology, judged from its headlines by a model; a story judged outside the rule is left off the map and kept here. The region and country are where the story is about, not where it was covered.
Score: 3.77, as of now. One vote per general-press country and a smaller term for outlets, each counted from the moment it joined the story and fading on its own clock, so a late article does not renew the rest. A day in the archive keeps the score it was ranked by that day.
Day by day: Outlets and countries are the story’s whole life as of that midnight; the 24-hour columns are that day’s own coverage; the last column is the methodology version the day was measured under, and a day that spans a change of version shows the first and last, linked to the changelog that lists every version between. A day marked partial is one Loudest read only in part: fewer than 130 of its 144 ten-minute runs, or more than 30 minutes missed at its start or end.

Day Rank Score Outlets Countries 24h outlets 24h countries Method

11 Oct 2026 133 4.79 5 4 5 4 4.7

This record as JSON, CC BY 4.0.

How this was measured

This page describes measured coverage: which of the outlets Loudest reads carried the story, from how many countries and in how many languages, and when. It says nothing about whether the story is true, important or well reported.

Started 11 Oct, 21:20 UTC · Updated 23:42 UTC

Covered by 6 outlets

Pin outlets you trust with ☆ and they come first in every story.

United Daily News Taiwan 11 Oct, 23:42 UTC
Anthropic放棄後亞馬遜傳洽購AI新創Decart 價碼上看70億美元
TBS News Dig Japan 11 Oct, 23:30 UTC
アマゾン、AI新興企業デカート買収に向けて協議－WSJ紙
Israel Hayom (he) Israel 11 Oct, 23:25 UTC
אקזיט ב-7 מיליארד דולר? החברה הישראלית שאמזון צפויה לרכוש
The Business Times Singapore 11 Oct, 21:51 UTC
Amazon is in talks to buy US$7 billion AI startup Decart, WSJ reports
CNA Singapore 11 Oct, 21:16 UTC
Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports
Bloomberg United States 11 Oct, 20:46 UTC
Amazon Is in Talks to Buy AI Startup Decart, WSJ Reports