Europe / United Kingdom · Technology

Asos suffers cyberattack, customers receive threatening notifications

Rank
Running: 22h
Updated: 3h ago
Momentum: -16%
Outlets: 25
Regions: 4
Countries: 18
Languages: 8

The Independent United Kingdom · English 6 Oct, 09:07 UTC

The earliest of 13 English reports

Read it also in Nederlands (5) · +6 languages

Read at The Independent

How it spread

Outlets, by hours since the first article

First outlet: The Independent, 6 Oct, 09:07 UTC.
Second country: Ireland, with Irish Independent.
Second region: Asia-Pacific, with CNA.
Fastest hour: +12 outlets from 6 Oct, 09:36 UTC.
Now: 25 outlets.

Where it travelled

The 18 countries whose press covered it, the later a country joined, the more it stands out. Open the live map

The regions

20%68%

Africa 2 outlets · 2 countries · 8%
Americas 1 outlet · 1 country · 4%
Asia-Pacific 5 outlets · 4 countries · 20%
Europe 17 outlets · 11 countries · 68%

First movers

The Independent 6 Oct, 09:07 UTC
Irish Independent +29m
Het Laatste Nieuws +31m
TVNET +42m
BBC News +43m

Latest arrivals

IOL 7 Oct, 04:31 UTC
Malay Mail 7 Oct, 01:11 UTC
MyJoyOnline 6 Oct, 21:39 UTC
Der Spiegel 6 Oct, 15:55 UTC
ARY News 6 Oct, 13:56 UTC

The figures

Coverage: 25 outlets in 18 countries, across 4 regions. The article links last a week past the story’s last article; the outlet list is permanent. Of the 25 outlets, 1 state-owned, 4 public-service, 20 private. A count of countries is not a count of independent press systems.
Countries by region: Africa 2: Ghana, South Africa. Americas 1: United States. Asia-Pacific 4: Australia, Malaysia, Pakistan, Singapore. Europe 11: Austria, Belgium, Cyprus, Finland, France, Germany, Ireland, Latvia, Netherlands, Spain, United Kingdom. The region a country’s press publishes from, as the feed list files it; the outlets that publish from no single country count as one country under International.
Languages: German, Greek, English, Spanish, Finnish, French, Latvian, Dutch.
Timeline: Earliest article The Independent, 6 Oct 2026, 09:07 UTC. First seen 6 Oct 2026, 09:10 UTC. Last seen 7 Oct 2026, 04:31 UTC. The earliest article is the earliest claimed publication time among the outlets Loudest reads, a claim rather than an observation and not a record of who broke the story (the data files call it the lead article); first seen is when Loudest first fetched an article of it, from which the running time counts.
Classification: Region Europe, United Kingdom. Topic Technology. Hard news Judged hard news. On the map. Whether the story is hard news under the rule in the methodology, judged from its headlines by a model; a story judged outside the rule is left off the map and kept here. The region and country are where the story is about, not where it was covered.
Score: 2.25, as of now. One vote per general-press country and a smaller term for outlets, each counted from the moment it joined the story and fading on its own clock, so a late article does not renew the rest. A day in the archive keeps the score it was ranked by that day.
Day by day: Outlets and countries are the story’s whole life as of that midnight; the 24-hour columns are that day’s own coverage; the last column is the methodology version the day was measured under, and a day that spans a change of version shows the first and last, linked to the changelog that lists every version between. A day marked partial is one Loudest read only in part: fewer than 130 of its 144 ten-minute runs, or more than 30 minutes missed at its start or end.

Day Rank Score Outlets Countries 24h outlets 24h countries Method

6 Oct 2026 41 13.54 23 16 23 16 4.6

This record as JSON, CC BY 4.0.

How this was measured

This page describes measured coverage: which of the outlets Loudest reads carried the story, from how many countries and in how many languages, and when. It says nothing about whether the story is true, important or well reported.

Started 6 Oct, 09:10 UTC · Updated 7 Oct, 04:31 UTC

Covered by 25 outlets

Pin outlets you trust with ☆ and they come first in every story.

Covered by 25 outlets

Africa 2 outlets

Americas 1 outlet

Asia-Pacific 5 outlets

Europe 17 outlets