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Americas / United States · Business & Economy

Converse pulls sneaker ad after KKK imagery backlash

Rank
Ran
46h
Updated
14d ago
Final
Outlets
20
Regions
5
Countries
14
Languages
6

+4

Where it travelled

The 14 countries whose press covered it; when each joined is no longer held. Open the live map

The regions

30%20%35%

  • Africa 1 outlet · 1 country · 5%
  • Americas 6 outlets · 3 countries · 30%
  • Asia-Pacific 4 outlets · 4 countries · 20%
  • Europe 7 outlets · 4 countries · 35%
  • Middle East 2 outlets · 2 countries · 10%

The figures

Coverage
20 outlets in 14 countries, across 5 regions. The article links are no longer held: they lasted a week past the story’s last article; the outlet list is permanent. Of the 20 outlets, 1 state-owned, 2 public-service, 17 private. A count of countries is not a count of independent press systems.
Countries by region
Africa 1: Ghana. Americas 3: Brazil, Canada, United States. Asia-Pacific 4: Australia, India, New Zealand, Singapore. Europe 4: Greece, Hungary, Netherlands, United Kingdom. Middle East 2: Lebanon, United Arab Emirates. The region a country’s press publishes from, as the feed list files it; the outlets that publish from no single country count as one country under International.
Languages
Arabic, Greek, English, Hungarian, Dutch, Portuguese.
Timeline
Earliest article BBC News, 19 Sept 2026, 14:05 UTC. First seen 19 Sept 2026, 14:30 UTC. Last seen 21 Sept 2026, 13:18 UTC. The earliest article is the earliest claimed publication time among the outlets Loudest reads, a claim rather than an observation and not a record of who broke the story (the data files call it the lead article); first seen is when Loudest first fetched an article of it, from which the running time counts.
Classification
Region Americas, United States. Topic Business & economy. Hard news Not judged. This story predates the hard-news rule (methodology 3.0). Whether the story is hard news under the rule in the methodology, judged from its headlines by a model; a story judged outside the rule is left off the map and kept here. The region and country are where the story is about, not where it was covered.
Score
8.32, at the end of the last day measured. One vote per general-press country and a smaller term for outlets, each counted from the moment it joined the story and fading on its own clock, so a late article does not renew the rest. A day in the archive keeps the score it was ranked by that day.
Chain
Continued by Converse apologizes and pulls controversial sneaker advertisement. A story continues another when it resembled it as it began, past that story’s own 48-hour box.
Day by day

Outlets and countries are the story’s whole life as of that midnight; the 24-hour columns are that day’s own coverage; the last column is the methodology version the day was measured under, and a day that spans a change of version shows the first and last, linked to the changelog that lists every version between. A day marked partial is one Loudest read only in part: fewer than 130 of its 144 ten-minute runs, or more than 30 minutes missed at its start or end.

Day Rank Score Outlets Countries 24h outlets 24h countries Method
20 Sept 2026 120 8.59 8 6 7 6 1.4 → 2.0
21 Sept 2026 154 8.32 20 14 10 8 2.4

This record as JSON, CC BY 4.0.

How this was measured

This page describes measured coverage: which of the outlets Loudest reads carried the story, from how many countries and in how many languages, and when. It says nothing about whether the story is true, important or well reported.

Started 19 Sept, 14:30 UTC · Updated 21 Sept, 13:18 UTC

Covered by 20 outlets

Pin outlets you trust with ☆ and they come first in every story.

Africa 1 outlet

  • MyJoyOnline Ghana

Americas 6 outlets

  • Associated Press United States
  • Bloomberg United States
  • CNN Brasil Brazil
  • CTV News Canada
  • Fox News United States
  • G1 Brazil

Asia-Pacific 4 outlets

  • CNA Singapore
  • NDTV India
  • Stuff New Zealand
  • The Sydney Morning Herald Australia

Europe 7 outlets

  • BBC News United Kingdom
  • HVG Hungary
  • NOS Netherlands
  • Proto Thema Greece
  • RTL Nieuws Netherlands
  • Sky News United Kingdom
  • The Independent United Kingdom

Middle East 2 outlets

  • An-Nahar Lebanon
  • Sky News Arabia United Arab Emirates

Loudest reads the world's press every ten minutes and sizes each story by how widely it is covered.

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