Skip to the story

International / No single location · Business & Economy

Nike warns of worsening sales slump in fiscal year

Rank
Ran
35h
Updated
2d ago
Final
Outlets
11
Regions
3
Countries
11
Languages
8

+1

Bloomberg United States · English 1 Oct, 20:19 UTC

The earliest of 3 English reports

Read it also in Deutsch (2) · Čeština (1) · Italiano (1) · Norsk (1) · Português (1) · Русский (1) · नेपाली (1) · +6 languages

Read at Bloomberg

How it spread

Outlets covering the story by hours since its first article: one at the start, 11 after 36 hours.

5 10 15
0h 6h 12h 18h 24h 30h

Outlets, by hours since the first article

  1. First outlet: Bloomberg, 1 Oct, 20:19 UTC.
  2. Second country: Norway, with VG.
  3. Second region: Europe, with VG.
  4. Fastest hour: +3 outlets from 1 Oct, 20:19 UTC.
  5. Last article: 11 outlets.

Where it travelled

36 of 36 hours

Earlier Later

The 11 countries whose press covered it, the later a country joined, the more it stands out. Open the live map

The regions

18%18%64%

  • Americas 2 outlets · 2 countries · 18%
  • Asia-Pacific 2 outlets · 2 countries · 18%
  • Europe 7 outlets · 7 countries · 64%

First movers

  1. Bloomberg 1 Oct, 20:19 UTC
  2. VG +3m
  3. BBC News +32m
  4. Seznam Zprávy +10h 41m
  5. Il Post +11h 9m

Last to join

  1. G1 3 Oct, 08:00 UTC
  2. Ratopati 3 Oct, 00:53 UTC
  3. SRF 2 Oct, 13:53 UTC
  4. Tagesschau 2 Oct, 12:48 UTC
  5. NDTV 2 Oct, 09:25 UTC

The figures

Coverage
11 outlets in 11 countries, across 3 regions. The article links last a week past the story’s last article; the outlet list is permanent. Of the 11 outlets, 3 public-service, 8 private. A count of countries is not a count of independent press systems.
Countries by region
Americas 2: Brazil, United States. Asia-Pacific 2: India, Nepal. Europe 7: Czechia, Germany, Italy, Norway, Russia, Switzerland, United Kingdom. The region a country’s press publishes from, as the feed list files it; the outlets that publish from no single country count as one country under International.
Languages
Czech, German, English, Italian, Nepali, Norwegian, Portuguese, Russian.
Timeline
Earliest article Bloomberg, 1 Oct 2026, 20:19 UTC. First seen 1 Oct 2026, 20:30 UTC. Last seen 3 Oct 2026, 08:00 UTC. The earliest article is the earliest claimed publication time among the outlets Loudest reads, a claim rather than an observation and not a record of who broke the story (the data files call it the lead article); first seen is when Loudest first fetched an article of it, from which the running time counts.
Classification
Region International. Topic Business & economy. Hard news Judged hard news. On the map. Whether the story is hard news under the rule in the methodology, judged from its headlines by a model; a story judged outside the rule is left off the map and kept here. The region and country are where the story is about, not where it was covered.
Score
None now: last seen more than 48 hours ago, so off the ranking. One vote per general-press country and a smaller term for outlets, each counted from the moment it joined the story and fading on its own clock, so a late article does not renew the rest. A day in the archive keeps the score it was ranked by that day.
Day by day

Outlets and countries are the story’s whole life as of that midnight; the 24-hour columns are that day’s own coverage; the last column is the methodology version the day was measured under, and a day that spans a change of version shows the first and last, linked to the changelog that lists every version between. A day marked partial is one Loudest read only in part: fewer than 130 of its 144 ten-minute runs, or more than 30 minutes missed at its start or end.

Day Rank Score Outlets Countries 24h outlets 24h countries Method
1 Oct 2026 387 3.28 3 3 3 3 4.0
2 Oct 2026 233 5.06 9 9 6 6 4.0
3 Oct 2026 206 3.71 11 11 2 2 4.0

This record as JSON, CC BY 4.0.

How this was measured

This page describes measured coverage: which of the outlets Loudest reads carried the story, from how many countries and in how many languages, and when. It says nothing about whether the story is true, important or well reported.

Started 1 Oct, 20:30 UTC · Updated 3 Oct, 08:00 UTC

Covered by 11 outlets

Pin outlets you trust with ☆ and they come first in every story.

Americas 2 outlets

  • G1 Brazil 3 Oct, 08:00 UTC
    O que deu errado para a Nike? Como gigante mundial de artigos esportivos perdeu 'brilho'
  • Bloomberg United States 1 Oct, 21:33 UTC
    Nike Warns Sales Slump Will Worsen This Fiscal Year
    +1 more articleHide 1 more article
    • Nike’s Results Fall Short of Estimates as Weakness Persists 1 Oct, 20:19 UTC

Asia-Pacific 2 outlets

  • Ratopati Nepal 3 Oct, 00:53 UTC
    विश्वकै खेल पोसाकको शक्तिशाली ब्राण्ड नाइकले कसरी गुमायो आफ्नो चमक ?
  • NDTV India 2 Oct, 09:25 UTC
    'Just Undo It' : How Nike Lost Its Swoosh And $230 Billion

Europe 7 outlets

  • SRF Switzerland 2 Oct, 13:53 UTC
    Hürden für Nike – Nike geht es schlecht – warum?
  • Tagesschau Germany 2 Oct, 12:48 UTC
    Marktbericht: Nikes Schwäche nutzt Konkurrenten wie Adidas
  • Vedomosti Russia 2 Oct, 08:47 UTC
    Nike сократила чистую прибыль на 2% за I финквартал
  • Il Post Italy 2 Oct, 07:28 UTC
    Nike sta un po’ arrancando
  • Seznam Zprávy Czechia 2 Oct, 07:00 UTC
    Nike bojuje s propadem tržeb a nečeká zlepšení. Problémem zůstává Čína
  • BBC News United Kingdom 1 Oct, 20:51 UTC
    What's gone wrong at Nike? How the world's sportswear giant lost its mojo
  • VG Norway 1 Oct, 20:22 UTC
    Nike-aksjen sendes nedover i etterhandelen
Read at Bloomberg

Loudest reads the world's press every ten minutes and sizes each story by how widely it is covered.

Live map Archive Data Sources Methodology About Privacy & terms