Europe / United Kingdom · Technology

Asos customer data breached in hacker attack

Rank
Running: 18h
Updated: 4h ago
Momentum: -16%
Outlets: 8
Regions: 4
Countries: 6
Languages: 2

BBC News United Kingdom · English 8 Oct, 09:29 UTC

The earliest of 7 English reports

Read it also in Suomi (1)

Read at BBC News

How it spread

Outlets, by hours since the first article

First outlet: BBC News, 8 Oct, 09:29 UTC.
Second country: Singapore, with CNA.
Second region: Asia-Pacific, with CNA.
Fastest hour: +4 outlets from 8 Oct, 09:29 UTC.
Now: 8 outlets.

Where it travelled

The 6 countries whose press covered it, the later a country joined, the more it stands out. Open the live map

The regions

13%25%12%50%

Africa 1 outlet · 1 country · 13%
Americas 2 outlets · 2 countries · 25%
Asia-Pacific 1 outlet · 1 country · 12%
Europe 4 outlets · 2 countries · 50%

First movers

BBC News 8 Oct, 09:29 UTC
CNA +31m
The Independent +38m
Bloomberg +41m
The Guardian +1h 5m

Latest arrivals

MyJoyOnline 8 Oct, 23:17 UTC
Global News 8 Oct, 20:02 UTC
Iltalehti 8 Oct, 14:04 UTC
The Guardian 8 Oct, 10:35 UTC
Bloomberg 8 Oct, 10:11 UTC

The chapters

This story continues an earlier wave: Asos suffers cyberattack, customers receive threatening notifications, 6 to 7 Oct 2026, 27 outlets.

The figures

Coverage: 8 outlets in 6 countries, across 4 regions. The article links are kept for good for every story that reaches the map. Of the 8 outlets, 1 state-owned, 1 public-service, 6 private. A count of countries is not a count of independent press systems.
Countries by region: Africa 1: Ghana. Americas 2: Canada, United States. Asia-Pacific 1: Singapore. Europe 2: Finland, United Kingdom. The region a country’s press publishes from, as the feed list files it; the outlets that publish from no single country count as one country under International.
Languages: English, Finnish.
Timeline: Earliest article BBC News, 8 Oct 2026, 09:29 UTC. First seen 8 Oct 2026, 09:40 UTC. Last seen 8 Oct 2026, 23:17 UTC. The earliest article is the earliest claimed publication time among the outlets Loudest reads, a claim rather than an observation and not a record of who broke the story (the data files call it the lead article); first seen is when Loudest first fetched an article of it, from which the running time counts.
Classification: Region Europe, United Kingdom. Topic Technology. Hard news Judged hard news. On the map. Whether the story is hard news under the rule in the methodology, judged from its headlines by a model; a story judged outside the rule is left off the map and kept here. The region and country are where the story is about, not where it was covered.
Score: 1.47, as of now. One vote per general-press country and a smaller term for outlets, each counted from the moment it joined the story and fading on its own clock, so a late article does not renew the rest. A day in the archive keeps the score it was ranked by that day.
Chain: Continues Asos suffers cyberattack, customers receive threatening notifications. A story continues another when it resembled it as it began, past that story’s own 48-hour box.
Day by day: Outlets and countries are the story’s whole life as of that midnight; the 24-hour columns are that day’s own coverage; the last column is the methodology version the day was measured under, and a day that spans a change of version shows the first and last, linked to the changelog that lists every version between. A day marked partial is one Loudest read only in part: fewer than 130 of its 144 ten-minute runs, or more than 30 minutes missed at its start or end.

Day Rank Score Outlets Countries 24h outlets 24h countries Method

8 Oct 2026 191 4.36 7 5 7 5 4.6

This record as JSON, CC BY 4.0.

How this was measured

This page describes measured coverage: which of the outlets Loudest reads carried the story, from how many countries and in how many languages, and when. It says nothing about whether the story is true, important or well reported.

Started 8 Oct, 09:40 UTC · Updated 23:17 UTC

Covered by 8 outlets

Pin outlets you trust with ☆ and they come first in every story.

Covered by 8 outlets

Africa 1 outlet

Americas 2 outlets

Asia-Pacific 1 outlet

Europe 4 outlets